Byredo

Byredo’s founder, Ben Gorham, is a native Swede born to an Indian mother and a Canadian father. He graduated from the Stockholm Art School, but a chance meeting with perfumer Pierre Wulff convinced him that he’d rather create fragrance than paintings. With no formal training, Gorham, a heavily tattooed 31-year-old, sought out professional nose Jerome Epinette, explaining his olfactory desires and letting Epinette do the mixing. The result is Byredo Parfums, a line of outside-the-box unisex fragrances inspired by scent laiden memories from Gorham’s life. The name comes from the expression “by redolence,” meaning either aromatic or evocative - adjectives, we think, perfectly describe these fabulous scents.

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