Ella Stein

Founded in 2017, Ella Stein was created from a father’s vision of a more equal future. Named after founder Adi Choksi’s daughter, “Ella” represents the heart of the brand’s story, while “Stein” translates to “stone” - a symbol of strength, legacy, and the limitless possibilities awaiting her as she grows into her own. More than a jewellery brand, Ella Stein is built on empowerment, providing over 500 women artisans from rural communities in India with opportunities to share their skills and achieve financial independence.

Ella Stein believes beautiful jewellery should also create a positive impact. Each piece is handcrafted by skilled female artisans using ethically sourced, conflict-free diamonds that comply with the Kimberley Process. By repurposing smaller diamond pieces often discarded during cutting, Ella Stein helps reduce waste while creating timeless designs. Its lab-grown diamond collections further reflect a commitment to conscious luxury, combining innovation, sustainability, and responsible craftsmanship.