Joy Toledano, founder and designer at MYSTERYJOY, creates jewellery like a magician does his tricks. Each piece of jewellery is designed just like a story to be told, a book to discover. Jewellery has been a consuming, constant, ever-present passion for her since childhood.
Joy chose to work with ethical «magical» as she likes to call them diamonds: they are at the heart of her designs. Sharing the same visual codes as mined diamonds, the latter are actually developed in a laboratory. Their creation process demonstrates a strong awareness of environmental issues. Her conviction that the future of jewellery lies in this ethical approach led her to launch her first collections in the spring of 2021.
The MYSTERYJOYhouse conveys an ethical, social and environmental message, to contribute to building a better world through meaningful and value-driven actions. They showcases distinctive and unique 18K gold jewellery, handmade in France, and their strength lies in a commitment to quality and in-depth expertise. MYSTERYJOY is proud to collaborate with its Antwerp diamond merchant, whose stones come from a laboratory that meets the strictest standards and uses the latest technology. The stones are certified directly by the Belgian laboratory and are carbon neutral certified.