Chinese-Austrian born Jeanine Hsu graduated Central Saint Martin’s with a BA Honours in Fashion Design.

After seeing the amount of waste created by the fashion industry during her early years, Jeanine decided it was time for change.  Niin was founded in 2009 to offer people more sustainable, environmentally-friendly fashion. Jeanine decided the key ethos behind the brand would be to ‘tread lightly on the earth’ and sought to create artisan jewellery that combines natural materials and a light environmental footprint.

Niin’s unique and organic approach to design stems from Jeanine’s passion to preserve, share, and celebrate nature and all its beauty. Sourcing elements of her collections as waste materials from local restaurants and high-end furniture factories, Jeanine takes discarded shells and wooden off-cuts to give them new life in her designs.

Niin works with small artisan businesses across South East Asia and multiple charities to raise awareness for environmental causes (including WWF Hong Kong, The Nature Conservancy, Plastic Oceans and the Shark Foundation.

We are delighted to have the opportunity to feature a selection of her work online with us at La Maison Couture