Samantha Siu is a NY based jewellery brand with a mission to create adventure and enchantment through fine jewellery, whilst being committed to being socially and ethically responsible.

“Sustainable luxury is at the core of what Samantha Siu New York believes and represents. From the design process to purchase, our jewellery line has our customer in mind to directly do good. Each piece of jewellery is meant to be adorned in multiple ways to decrease our purchase footprint, which enhances the increasingly sustainable function of our brand”.

“We pride ourselves in creating slow fashion jewellery. Each necklace is first created in wax and takes about 5-6 months to create. We purposely choose semi-precious stones to be showcased because they are more readily available and not highly mined or sought after”.

Samantha Siu is passionate about preserving and cultivating a better world for future generations: customers are not only educated on causes that are in need of attention, but their purchase also makes a direct impact to those causes, 10% of the net profit in all purchases are given to causes that are near and dear to Samantha’s heart:

• Medical Outreach promote good health (in partnership with Phoenix International Foundation [PIF])
• Education (in partnership with Neon Lights Museum + PIF)
• Animal Conservation (in partnership with Save Elephant Foundation)