Miphologia Jewelry aims to establish a strong connection with nature since it’s their main source of inspiration. Giving origin to a new product while trying to reduce the harmful impact on nature can be challenging.
The source of the recycled metals that are used for their jewellery is mainly production waste, previously made jewellery, or other objects that are melted down and reused. The goal is to lower the impacts of mining and protect the limited resources that nature can offer. Upcycling aims to use already existing pieces and give them a new life while reducing the negative impacts of waste.
Being a woman-owned business, Miphologia Jewelry aim to celebrate and empower family-owned & women-owned manufacturers. Theirs is a human-centred approach to retail, where every single part of the process is important to them.
They focus on quality by working with trusted suppliers that align with their brand’s values. This approach leads to longevity and takes a step back from the fast fashion industry. The thinking process starts with their designs, offering timeless and carefully designed pieces.
Miphologia Jewelry are based in Spain, and try to support and collaborate with small companies or start-ups with a sustainable background – reducing waste is an important goal for them, as they care about the environment. One of the primary goals of their retail model is to pack their products in a way that is sustainable for the planet. Their pieces are packed with consciousness, using recyclable packaging made from only paper and natural fabrics, no plastics. The boxes and pouches are entirely handmade, but are sturdy enough to be reused as storage for your purchases. Their packaging partner is a small, artisanal family-owned business by the name of PAPERWORKS, situated close by to their artisanal jewellery workshop.
Transparent communication is also one of Miphologia Jewelry’s priorities, and they aim to stay away from misleading information and create an honest relationship with their customers.
Miphologia Jewelry are continuously researching and finding ways to continue their sustainable journey and create the most positive impact that they can.