“It’s just not good enough to make beautiful products anymore, the products and the business needs to have soul.
Founder of Lily Flo Jewellery, Diana Sherling has always had a passion for history, art and craft. In 2015, she left a high flying career in advertising to follow her dream to create her own jewellery brand. Lily Flo Jewellery is founded on the core belief that beauty is found in between disciplines. Designed for the modern woman, who’s world never stops changing, Diana creates feminine jewellery, celebrating the inner beauty and strength of women. Versatile, unique and contemporary pieces that allow her customers to enhance their inner confidence and express their individual style.
Exclusively designed for LMC, our selection of Lily Flo jewellery pieces are made using recycled solid gold, GIA certified, natural, conflict-free diamonds according to the Kimberley Process. Gemstones are GIA certified and diamonds are natural, conflict-free and adhere to the Kimberly Process. The in-house production is zero-waste, chemical free and kind to the environment.
Lily Flo Jewellery has been identified by UK’s major jewellery publications; Retail Jeweller and Professional Jeweller as an ethical jewellery brand to watch.