Maviada is an international luxury jewellery brand born out of Designer Eda Elbirlik’s passion for beautiful objects and a love of jewellery.

Maviada (meaning ‘blue island’) is inspired by the casual chic, relaxed lifestyle of the Mediterranean and Eda’s heritage growing up in the turquoise waters of the Aegean Coast.  Each collection is created using semi-precious stones in classic fresh designs using 18ct gold and vermeil. Encompassing the core brand philosophy, Maviada jewellery designs represent the soothing colours of the sea and the silver green hues of the olive trees.

Since 2022 Maviada has been using only 100% recycled gold, and its quality is identical to mined gold. In keeping with their beliefs, they choose to marry their love of beauty with respect for Mother Nature. The world contains a finite amount of metals and minerals, and they are committed to using only previously refined gold.

Working with the best quality ethically sourced gemstones from environmentally focused gemstone businesses, they make sure all their sources adhere to humane work conditions, that not only benefit the mining artisan communities from which they are sourced, but also consider the impact on the environment.

Maviada tries to work with Women led businesses as often as possible. The gemstone dealers they work with in India, generally, are all women led, and they also continue to support women charities as they feel a need to support these most important causes.

Designed for everyday luxury for women everywhere, shop the Maviada collection at La Maison Couture.