For Spanish jewellery brand Miphologia Jewelry, establishing a strong connection with nature is their main source of inspiration. However, giving origin to a new product while trying to reduce the harmful impact on nature can be challenging. To overcome these challenges, they use a number of sustainable practices.

The source of the recycled metals that are used for their jewellery is mainly production waste, previously made jewellery, or other objects that are melted down and reused. The goal is to lower the impacts of mining and protect the limited resources that nature can offer. Upcycling aims to use already existing pieces and give them a new life while reducing the negative impacts of waste.

Miphologia Jewelry substitute natural diamonds with cubic zirconia, which are not mined, but created in a laboratory, making them more sustainable. Cubic zirconia has a smaller carbon footprint and does not contribute to deforestation or negative impact on ecosystems. Miphologia also take pride in sourcing their pearls from carefully cultivated and ethically farmed sources, prioritising environmental protection and adhering to strict guidelines throughout the cultivation process. By ensuring their pearls are ethically sourced, they contribute to sustainable practices and reduce the impact on the environment.

Being a woman-owned business, Miphologia Jewelry aim to celebrate and empower family-owned & women-owned manufacturers. Theirs is a human-centred approach to retail, where every single part of the process is important to them.

They focus on quality by working with trusted suppliers that align with their brand’s values. This approach leads to longevity and takes a step back from the fast fashion industry. The thinking process starts with their designs, offering timeless and carefully designed pieces.