Founded in 2020, following Nida’s childhood passion for jewellery, Orena has transformed from a digitally native brand to a brand with a global presence. Their journey began with a mission to create jewellery that transcends trends and acts as a gateway to a world of self-expression.

At the heart of Orena lies their team of more than 30 talented and passionate people. Their head office and design studio are located in Istanbul, where they bring their vision to life: to create a brand that goes beyond the world of jewellery.

At Orena Jewelry, they’ve long championed a growth mindset, recognising that true growth demands introspection and a willingness to evolve. They view sustainability as an ongoing journey, one that compels them to continuously push themselves to improve and to conscientiously assess the impact of their decisions on their workforce, society, and the environment. By using recycled metals, Orena can avoid the use of new raw materials as well as reducing the social, ethical and environmental risks associated with the mining process. Another key factor Orena considers when manufacturing their products is whether they comply with health and safety standards. With this in mind, they have developed their own Product’s Health and Safety Standards in compliance with the strictest laws and requirements of the markets in which they operate.