Fast Fashion Jewellery: Matilde Jewellery Uncovers the Truth

As a platform that showcases the finest ethical jewellery, LMC know only too well the negative impacts that the jewellery industry has on people and planet, particularly when it comes to fast fashion jewellery. A much needed shift in consumer mentality is necessary if we are to counteract the poor labour practices, environmental devastation and waste pollution caused by fast fashion jewellery but how can we promote positive change without first educating ourselves on the major jewellery impacts effecting our ecosystems?

Step forward MATILDE Jewellery! MATILDE Jewellery is a fine jewellery brand by Matilde Mourinho whose entire collection is made positively, sustainably and ethically. We are thrilled to be able to draw on Matilde’s extensive experience as a responsible jewellery designer to share with us the reality of fast fashion jewellery and importantly, learn the ways in which we can all support the growth of a progressive and sustainable jewellery industry.

The Problems with Fast Fashion Jewellery…

As a sustainable fine jewellery brand founder, I’ve done a lot of research into the detrimental impact of fast fashion jewellery on the environment and industry. Fast fashion jewellery, known for its low cost and trend-driven production, presents significant issues that cannot be overlooked. From my own research and education, here are four of the most injurious impacts of fast fashion jewellery:

  1. Environmental Impact: Fast fashion jewellery contributes to habitat destruction and pollution through the extraction of non-renewable resources and the use of harmful chemicals during production.
  2. Poor Ethical Practices: Fast fashion jewellery often involves exploitative labour conditions and unsafe working environments, prioritising cost-cutting measures over fair labour standards.
  3. Low Quality and Short Lifespan: Fast fashion jewellery’s emphasis on quantity over quality results in poor craftsmanship, leading to easily tarnished, broken, and short-lived pieces.
  4. Lack of Transparency: Fast fashion jewellery brands often lack transparency in sourcing and production methods, leaving consumers unaware of their environmental and ethical impacts.

The impact of Fashion Fashion Jewellery on the Environment and Exploitation of Workers…

Fast fashion jewellery production exacts a heavy toll on the environment, with habitat destruction and pollution at the forefront. Non-renewable resources like metals and gemstones that are extracted irresponsibly and without regulation, results in irreversible damage to ecosystems. Harmful chemicals used in manufacturing processes further contaminate water sources and harm local communities. The disposable nature of fast fashion jewellery also generates substantial waste, as low-quality pieces quickly lose their appeal and end up in landfills.

Additionally, fast fashion jewellery perpetuates exploitative labour practices. Workers endure low wages, long hours, and hazardous conditions. Fair labour standards and necessary protections are often disregarded.

What MATILDE are doing differently…

As a sustainable fine jewellery brand, we prioritise responsible sourcing and production methods that protect the environment and uphold fair labour practices. By advocating for transparency and conscious consumer choices, we strive to counteract the negative consequences associated with fast fashion jewellery.

Addressing these issues is crucial for fostering a more sustainable and ethical future for the jewellery industry.

My everyday earrings are the Continuous Huggies with the Drop Charm added to them. They’re such an easy go-to for everyday and I never take them off because they’re so easy to wear and do anything with.

…and how my own experience is leading to Positive Change

It has been a journey of self-discovery and a deep understanding of the impact that the jewellery industry can have on both people and the planet.

Growing up, I was always aware of the environmental degradation caused by irresponsible mining practices and the exploitation of workers in the jewellery industry. My mum was born in Angola, a place that has been heavily affected by the industry, and always spoke about it, and I think this alongside my own research when I started building Matilde Jewellery, really ignited a passion within me to make a difference. I wanted to create jewellery that would not only be beautiful but also ethically and environmentally responsible.

The Leonis Bangle is such a timeless and classic staple and perfect for stacking with other bracelets.


This personal drive has guided my brand’s philosophy and the collections I design. Each piece is meticulously crafted with sustainably sourced materials, ensuring that no harm is done to the environment, or the communities involved. I aim to create timeless designs that transcend trends, encouraging consumers to invest in quality pieces that can be cherished for generations.

My personal experience has taught me the importance of transparency, fair labour practices, and conscious consumer choices. By infusing these values into my brand, I hope to inspire positive change in the industry and contribute to a more sustainable and ethical future for fine jewellery.




What we can ALL do to make a Difference…

One of my favourite pieces is the Leya Necklace as it’s perfect for layering.

Supporting responsible jewellery designers is crucial in the realm of sustainable fine jewellery. As a founder of a sustainable brand, I’ve seen first-hand the positive impact of conscious consumer choices. By backing these designers, individuals contribute to ethical practices, transparency, and environmental stewardship. Responsible designers prioritise sustainable sourcing, craftsmanship, and timeless beauty. Supporting them fosters a shift away from disposable fashion and promotes a more sustainable approach. It amplifies their influence in the industry and inspires others to follow suit.

Using only 14k 100% recycled gold and laboratory-grown diamonds, eco-friendly packaging, and transparent processes, MATILDE cuts out intermediaries to keep the pieces as affordable, sustainable, and accessible as they possibly can be – Luxury is no longer a niche market.